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VIP 360: Comprehensively Improves your Organization's Ability to Effectively Engage Volunteers

The United Way Volunteer Impact Partnership 360 (VIP 360) is a comprehensive planning program designed to help organizations more effectively recruit, engage and retain high-value volunteers. Developed by United Way of King County and 501 Commons, and now entering its 5th year, VIP 360 is a free program that will provide over $15,000 in capacity building services to strengthen your organization's ability to deliver its mission by effectively engaging volunteers.

The program incorporates the following elements:

When does it start? VIP 360 lasts four months from February to May 2014. Organizations that successfully complete the planning process can access up to $5,000 of additional consulting services in support of their action plans through December 2014.

Does VIP 360 work?
The 68 organizations that participated in VIP 360 in 2010, 2011, 2012 and 2013 attest to advancements in their volunteer engagement practices as a result of this effort.

VIP gave us a chance to step back and evaluate our program and really assess where our strengths and weaknesses were in regards to volunteering. Through the individualized support of our consultants, we were able to identify the exact steps we need to take to make volunteering at our organization more beneficial to both us as an organization and to our volunteers.
--Sarah Robinson, Harrington House

Read about results from the 2010 and 2011 participant organizations.
Read testimonials from 2010, 2011 and 2012 participant organizations

Who is eligible? VIP 360 is designed for 18 human services and education organizations within King County with the following qualifications:

  • A 501(c)(3) or fiscally sponsored organization
  • A three-year operating history
  • An active board that meets regularly
  • Two full-time paid staff who will participate fully in the planning process
  • A minimum annual budget of $200,000

Getting started. To ensure that the action plan developed during VIP 360 has broad support, at least three people (two of whom must be full-time, paid staff) from each organization must be involved in the program. The group, or Volunteer Leadership Team, participating in VIP 360 should include:

  • The staff member with primary responsibility for volunteer management; and
  • The executive director or senior manager who supervises the volunteer manager and can make significant resource and program decisions; and
  • A board member, additional staff member or a volunteer in a significant role with the volunteer program.

Note: If the executive director is not a member of the team, he or she must attend a two-hour training session and be involved in creating and reviewing the action plan.

The commitment. Each member of the Volunteer Leadership Team can expect to spend approximately 6-8 hours per month throughout the 4-month planning process. This includes completing an assessment of the organization's volunteer program, attending planning meetings facilitated by the consultants, reviewing reports developed by the consultants and participating in cohort meetings and training sessions.

Organizations will complete the planning process with a 12-18 month tactical plan designed to improve their organization's ability to effectively engage volunteers. Organizations are expected to implement these plans in the 12-18 months following the planning process.


Apply now!

  1. Only 18 organizations will be accepted for the 2014 program year. Don't delay!
  2. Schedule a screening call with United Way to see if VIP 360 is a good fit for your organization. Email Carolyn Cunningham by January 6, 2014 to set up a time.
  3. Complete the brief application form and pre-assessment provided after the screening call, and return it by the enrollment deadline: January 13, 2014.

Learn more about the Volunteer Impact Partnership effort overall and VIP 360

Questions? Email Carolyn Cunningham.

Interested in volunteering as a consultant with VIP 360? Email Jan Burrell

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